FDA Transparency Blog

The FDA is blogging? Woah. Government transparency, a new concept. It will be interesting to see if/how the healthcare industry participates in this open forum. My hope: pharma-FDA dialogue that sparks innovative marketing/advertising policies in the digital space. Right now, the FDA seems to think that applying “traditional” (off-line) ad regulations to the digital space makes sense. Would you play a cassette tape in our CD player? (not the best metaphor, I know) Likely, not.

sarita bhattComment