postling - help me take the plunge

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just came across this site - Postling - and i plan to give it a try. perhaps it’s the kind of tool that could work especially well for those highly-regulated industries (i mean you, pharma folks). being able to monitor your social media activity, track what people are saying on your different social media platforms and respond efficiently is precisely the type of utility that is needed in this space. maybe it will help get brands to go from dipping their toes in the social media waters to taking the plunge (even if the plunge is just into the baby pool).