What Is The Value Of A Facebook Fan? Zero!

From the the Forrester Blogs..a quick review of what value can mean to marketers in the world of facebook/social media.  

Show me the ROI is a consistent questions that client ask. And rightly so. It’s biggest challenge I find in “proving” that social media has measurable impact on a business’ bottom line.  Ironically, digital conversations can be monitored, tracked and analyzed to death. Seems like a pretty valuable thing to me. 

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