Trying to convince a client that a fresh, new, user-friendly and inviting website is actually worth the investment is difficult when budgets are tight. Traditionally, we don’t have to make such deep and convincing arguments in the offline world (a higher quality and well produced commercial is just better and worth it. Everyone knows that.)
The same is true online. If you have a 1.0 types site-one that looks, feels and acts like a plain old informational site, users aren’t going to stick around…they will bounce right out.
This smashing magazine article reviews some beautiful sites that actually engage. Keep users interested. Make your brand a memorable experience.