selling in deliverables is important. it gives clients a tangible “thing” to buy. but too often, we (advertisers) get too bogged down in creating deliverables for deliverables sake. this is a good read on the topic.
selling in deliverables is important. it gives clients a tangible “thing” to buy. but too often, we (advertisers) get too bogged down in creating deliverables for deliverables sake. this is a good read on the topic.