i’m sensing a huge return to TV in a very different way. gone may be the days of “tv is dead / it’s all about digital”…would be nice to final end these internal ad agency channel wars. TV never went away as the most important way to get your message out to people. While everyone moves dollars in the wild west world of online (with no rhyme or reason), the TV industry has been quietly reinventing itself into one of the most powerful, innovative and exciting places for marketers to play in…
smart TVs, apps on my TV, personalized programming, netflix, tweet-tv, fb-tv, etc etc…i think it’s just the beginning.